Custom WordPress Sites for Gyms, Trainers & Studios
Your fitness brand deserves more than a basic landing page or a hard-to-edit template. At Misfit Development, we build custom WordPress websites for gyms, personal trainers, and wellness studios across New Jersey—designed to attract clients, streamline scheduling, and grow your business.
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“This was a great experience and I would highly recommend Misfit Development to other businesses and individuals.”
— Rae, RT Accounting Services
Built for Fitness Brands That Want to Grow
Whether you’re running a solo training business or managing a busy studio, your website should do more than just look good—it should work hard for you. We make that happen with:
Modern Design
Clean, bold visuals that match your brand and vibe.
Mobile Optimization
Most users check you out on their phone, your site will shine there.
Class Schedules & Calendars
Easy-to-update class timetables for group fitness.
Online Booking & Lead Capture
Seamlessly schedule sessions or collect leads.
SEO That Gets You Found
Appear in Google when locals search for “personal trainer near me”
Ongoing Support & Hosting
We don’t disappear after launch, we’re your tech partner.
Who We Work With
We specialize in helping NJ-based fitness businesses grow online:
Personal Trainers
Boutique Gyms & Studios
Yoga & Pilates Instructors
CrossFit Boxes & Bootcamps
Martial Arts & Boxing Gyms
Wellness Coaches & More
No generic templates. No DIY headaches. Just clean, high-performing websites tailored to your brand.
Our Web Design Process
Consultation
Understanding your business needs.
Design & Development
Create a website that aligns with your vision.
Launch & Growth
Optimizing for SEO, speed, and conversions.
Turning Ideas into Stunning Websites
Every business is unique, and so is every website we create. Here’s a look at some of the NJ Fitness Pros we’ve helped build a powerful online presence and attract more customers.
This project was done in collaboration with JSMT Media.
This project was done in collaboration with JSMT Media.
Stress-Free, Professional Websites Built for Your Business
No setup headaches. No tech confusion. Just a custom-built website designed to support your growth and make a lasting impression.
Single Page
Beautifully designed single-page website
Mobile responsive design
Contact form integration
Standard SEO setup
Google Analytics & Tag Manager setup
1 round of revisions
1 week of post-launch support
Estimated timeline: 1-2 weeks
Business
WordPress website with up to 10 pages
Mobile responsive design
Contact form integration
Standard SEO setup
Google Analytics & Tag Manager setup
Blog integration
2 rounds of revisions
2 weeks of post-launch support
Estimated timeline: 3-4 weeks
E-Commerce
All Business Website features, plus:
WooCommerce setup & configuration
Up to 10 products added
Payment gateway integration
Shopping cart and checkout
Basic shipping and tax setup
Product categories & filtering
3 rounds of revisions
3 weeks of post-launch support
Estimated timeline: 4-6 weeks
All prices listed are starting points and reflect typical project scopes. Final pricing may vary based on specific requirements, content readiness, and requested features. A detailed proposal will be provided after the initial consultation.
Estimated timelines are based on average project durations and assume timely client communication and content delivery. Delays in providing feedback or materials may extend the timeline.
Got Questions? We’ve Got Answers.
We know choosing the right web design company in NJ comes with a lot of questions. That’s why we’ve put together answers to some of the most common ones.
If you don’t see your question here, feel free to reach out, we’re happy to help!
Contact Us TodayHow long does it take to build a website?
The estimated timelines below are based on average project durations and assume timely client communication and content delivery. Delays in providing feedback or materials may extend the timeline.
- Single Page: 1-2 weeks
- Business: 3-4 weeks
- E-Commerce: 4-6 weeks
Can I make updates to the site myself?
Yes! We build on WordPress, so you’ll be able to log in and make updates easily. We also offer tutorials or support if you ever need help.
Do you offer hosting?
Yes, we host all of our clients’ websites on fast, secure servers optimized for WordPress. Hosting is available at a competitive monthly or annual rate.
What if I already have a website?
We can redesign your existing site or migrate it to a better platform. We’ll work with you to improve design, performance, and functionality.
Do you offer ongoing support or maintenance?
Yes, we offer optional maintenance plans that include software updates, backups, content changes, and priority support—so your site stays secure and up-to-date.
